Water is vital to the survival of everything on the planet and is limited in supply. The Earth might seem like it has abundant water, but in fact, only 1 percent is available for human use. While the population and the demand on freshwater resources are increasing, supply remains constant.

A proactive water conservation program can help lessen the impact of any potential droughts and other water shortage situations that could occur this summer. PHCC's Water Conservation Initiative challenges consumers to make at least one change in the way they use water, e.g. fix leaking fixtures or pipes, modify a wasteful behavior or install water-efficient products.